Lamborghini will display a new Ad Personum car at the Geneva Motor Show 2014 alongside the new Lamborghini Huracan. This particular Lamborghini Aventador Roadster will feature parts which haven’t previously been made available to customers ordering through the bespoke program. Lamborghini has also announced a new Ad Personam Studio.
As part of the Ad Personum program, the passenger compartment color combinations have been increased, with an expanded choice of leather and Alcantara colors, as well as the range of colors for floormats and seatbelts. New dual-color exterior paint and livery possibilities are also offered.
New materials are also available including semi-aniline leather and Forged Composite, a Lamborghini patented carbon-fiber material offered for the hard top, interior and exterior details of the Aventador. You see it applied to the front splitter of the car in the pictures for instance.
Customers will also be able order hand-stitched seat emblems and monograms inside the passenger compartment, alongside custom colours. For the first time, Ad Personum customers will be invited to configure their vehicles directly at the Lamborghini plant in Sant’Agata Bolognese, Italy.
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